How to Fill Your Open Homes with Digital Booking
You've spent hours preparing the property, coordinating with the vendor, and marketing the open home. Then two people show up. Sound familiar? Here's how to fix it.
"Walk-in open homes are unpredictable. Pre-registration with SMS reminders can reduce no-shows by up to 50%."
📅 Why Pre-Registration Works
reduction in no-shows with SMS reminders
booking process keeps it frictionless
of attendee details captured for follow-up
booking availability on your website
The Problem with Traditional Open Homes
Walk-in open homes are unpredictable. You never know if you'll get 2 people or 20. Buyers forget the time, get the address wrong, or simply can't be bothered turning up because they never made a commitment.
Traditional Open Home Problems:
- • Unpredictable attendance
- • Buyers forget time/date
- • No advance information about attendees
- • Wasted vendor expectations
- • No follow-up details captured
Pre-Registration Benefits:
- • Know who's coming
- • Send reminders to confirm
- • Capture details for follow-up
- • Qualify buyers beforehand
- • Set accurate vendor expectations
Setting Up Online Booking
The Perfect Booking Flow:
Keep It Short
Name, phone, email - that's it. Under 30 seconds to complete.
Offer Time Slots
10-minute slots spread visitors out and give you dedicated time with each buyer.
Instant Confirmation
Automated email with address, date, time, and calendar invite they can save.
SMS Reminders
24 hours before and 1 hour before - this alone reduces no-shows by 50%.
The Reminder Sequence That Works
This is where most no-shows get recovered. Two simple SMS messages can make all the difference:
24 Hours Before:
"Looking forward to seeing you tomorrow at [property]. Here's what to expect..."
1 Hour Before:
"Just a reminder - your viewing at [address] is in 1 hour. See you soon!"
Maximizing the Open Home
👤 Know Who's Coming
Review registrations before. First home buyers? Investors? Downsizers? Tailor your conversation.
📱 Digital Sign-In
Ditch the clipboard. A tablet captures details cleanly and feeds directly into your CRM.
🚶 Capture Walk-Ins
Some people will still walk in. Make sure you capture their details too - they might be your buyer.
The Follow-Up That Gets Results
Within 2 hours of the open home, you should have already started following up:
Post-Open Home Checklist:
Private Viewing Bookings
Not everyone can make your scheduled open home. Let buyers book private viewings 24/7 through your website. They pick a time that suits, you approve it, done.
Why This Matters:
This captures buyers who might otherwise go to a competitor with more flexible availability. A buyer who can't make your Saturday 10am open might be your highest bidder - don't lose them to inconvenience.
"Every buyer who registers is a lead. Even if they don't buy this property, they might buy the next one you list."
Want Booking Built Into Your Website?
PlaceROI includes a full viewing booking system with calendar sync, SMS reminders, and CRM integration.
Learn About Our Booking Service