Lead Capture Forms That Actually Convert
Your website gets visitors. Your Google Business Profile gets views. But your phone isn't ringing. The culprit is often hiding in plain sight: your contact forms are broken.
"A generic 'Contact Us' form with name, email, and message tells visitors nothing and gives you no context. Purpose-built forms convert 3x better."
📝 Form Conversion Facts
of visitors are on mobile
better conversion with purpose forms
response time = highest conversion
max time to complete
The Form Problem in Real Estate
Most agent websites have a generic "Contact Us" form with name, email, and message fields. These forms fail for several reasons:
They don't tell visitors what they'll get by filling it out
They ask for too much (or too little) information
They're hidden on a separate page instead of where people need them
They look like spam traps from 2005
Purpose-Built Forms Convert Better
Different visitors have different needs. Give them different forms:
The Three Essential Forms:
Property Appraisal Form
For sellers researching their home's value.
"Get a free property appraisal within 24 hours"
Property Inquiry Form
For buyers interested in a specific property.
"Get more details and arrange a viewing"
Open Home Registration
For buyers registering for inspections.
"Register now and get SMS reminders"
Form Design Best Practices
✂️ Keep It Short
Every field you add reduces completion rates. Only ask for what you truly need to follow up.
📱 Mobile-Friendly
70% of visitors are on phones. Test your forms on mobile - can you easily tap fields and submit?
⚡ Smart Defaults
Pre-select common options. Use dropdowns instead of open text where possible.
🎯 Clear Button Text
"Submit" is boring. Use "Get My Free Appraisal" or "Register for Viewing."
What to Ask on Each Form
Property Appraisal Form Fields:
Where to Place Your Forms
Strategic Form Placement:
- • Homepage: Appraisal form prominently visible
- • Property pages: Inquiry form next to property details
- • Suburb pages: "Get the latest [suburb] sales report" capture
- • Blog posts: Contextual CTAs related to the content
After the Form: The Follow-Up
Capturing leads means nothing if you don't follow up properly. Speed is everything:
The Follow-Up Sequence:
Instant Confirmation
Automated email confirming receipt - they know you got it.
Quick Response
Call within 5 minutes for hot leads (appraisal requests).
Notifications
Get SMS or push notifications for new leads - don't miss them.
CRM Entry
Automatically add to your system for nurturing.
Measuring Form Performance
👁️ View-to-Submit
What % of people who see the form complete it?
⭐ Lead Quality
Do form leads convert to appraisals/sales?
⏱️ Response Time
How quickly are you following up?
"The lead who fills out a form at 2am on Sunday expects a response by Monday morning. The agent who calls at 8am wins."
Want Forms That Actually Convert?
PlaceROI includes purpose-built lead capture forms with instant notifications and CRM integration.
Learn About Our Forms Service