Just Listed/Sold Posts That Actually Work
Just Listed and Just Sold posts are the bread and butter of real estate marketing. But most agents do them wrong. Here's how to create property posts that actually generate engagement and leads.
"Nobody cares that you sold another house. They care about the story. How did it sell? What was the result? What made this sale special?"
🏠 Why Property Posts Matter
first day generates most listing interest
sold posts show sellers you're active
consistent posts build recognition
stay visible in your network
Why Just Listed/Sold Posts Matter
These posts serve multiple purposes for different audiences:
🔍 For Buyers
Alert potential buyers to new properties they might love.
🏷️ For Sellers
Show potential sellers that you're actively selling in their area.
🎯 For Brand
Demonstrate your activity and success in the market.
💭 For Visibility
Keep you top of mind in your network.
Just Listed Post Strategy
The First 24 Hours Matter Most
Post your Just Listed content immediately when the property goes live. The first day of a listing typically generates the most interest.
What to Include in Just Listed:
Hero Image
The single best photo that captures the property's appeal
Key Features
Bedrooms, bathrooms, parking - but also what makes it special
Suburb Highlight
One line about the location's appeal
Call to Action
"DM for details" or link to booking
Just Sold Post Strategy
The Story Is More Important Than the Property
Nobody cares that you sold another house. They care about the story. How did it sell? What was the result? What made this sale special?
What to Include in Just Sold:
The Result
"Sold at auction, $X over reserve" or "Sold in 2 weeks"
The Story
One line about the campaign or buyers
Gratitude
Thank the vendors (with permission)
Example Post Formats
Auction Result:
"SOLD! $2.35M under the hammer. 6 registered bidders, sold to a young family who fell in love at the first open home. Congratulations to the vendors - 20 years of memories, now time for their next chapter."
Private Sale:
"SOLD before the first open home. Sometimes the right buyer finds the right property through their agent network. This stunning 3-bedroom in [suburb] found its match in just 5 days."
Where to Post
📍 Google Business Profile
Underutilized by most agents. Shows up when people search for you and demonstrates activity.
📸 Instagram Feed
Polished, professional graphics. Use your brand colors. Consider carousel posts.
📱 Instagram Stories
More casual, behind-the-scenes. "Just listed this beauty!" with a quick video walkthrough.
Same content, more text allowed. Also post to local community groups.
Visual Design Tips
Design Principles:
- • Consistent Branding: Same colors, fonts, and layout for all property posts
- • Clean Graphics: "JUST LISTED" or "SOLD" banner prominent but not overwhelming
- • Mobile-First: Design for the phone screen - text readable without zooming
- • Let the Photo Shine: The property should be the hero, not the graphics
What NOT to Do
Copy the Listing Description
Too long, too boring. Social media needs punchy content.
Use 10 Photos in a Carousel
Overwhelming. Pick 1-3 best images max.
Forget a Call to Action
Tell people what to do next - DM, call, click link.
Spam Your Feed
A few strong posts per week beats multiple weak ones daily.
Engagement Tactics
Boost Your Engagement:
"A few strong property posts per week is better than multiple weak ones daily. Quality over quantity."
Want Professional Property Posts?
PlaceROI creates and publishes Just Listed/Sold posts to your GBP and social media with consistent, on-brand design.
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