Google Business Profile: The Complete Agent Guide
Your Google Business Profile is often the first thing buyers and sellers see. The agents in that top 3 "map pack" get the vast majority of calls. Everyone else fights for scraps.
"Profiles with photos get 42% more direction requests and 35% more website clicks. Yet most agent profiles are empty or outdated."
📍 Why GBP Matters
more direction requests with photos
more website clicks
"map pack" gets most calls
impression for local searches
Setting Up Your Profile Right
Your primary category should be "Real estate agent." You can add secondary categories, but don't dilute your focus. Google rewards completeness - fill out every field.
Essential Fields to Complete:
Add Quality Photos
Profiles with photos get significantly more engagement. Show potential clients who you are and what you do.
📸 Photos That Work
- • Professional headshot as profile photo
- • Office exterior and interior
- • Team photos
- • Recent sold properties (with permission)
- • You at open homes or with happy clients
Getting Reviews (The Right Way)
Reviews are the single biggest ranking factor after your profile basics. More importantly, they convince someone to call you instead of the next agent.
✓ When to Ask:
- • Right after settlement
- • After a successful auction
- • When they thank you
- • At emotional high points
💬 How to Ask:
- • Send direct link via text
- • Keep it personal
- • Make it easy (one click)
- • Follow up once if needed
"Hi [Name], congratulations again on the sale! If you have a moment, I'd really appreciate a quick Google review. Here's the link: [link]. Thank you!"
Posting to Your Profile
Google Business Profile lets you publish posts that show up when people view your profile. Most agents ignore this entirely - which is your opportunity.
What to Post:
Just Listed
Share new listings with photos and key details
Just Sold
Celebrate sales - shows you're active
Open Homes
Promote upcoming inspections
Market Updates
Share local market insights
Common Mistakes to Avoid
Keyword Stuffing
Don't add keywords to your business name - Google penalizes this
Fake Reviews
Google can detect and penalize fake reviews - not worth the risk
Ignoring Q&A
Answer questions people ask on your profile - or someone else will
No Posts
An inactive profile looks like an inactive agent
Let Us Manage Your Google Business Profile
PlaceROI handles your GBP completely - AI-powered review responses, Just Listed/Sold posts, and local SEO optimization.
Learn About Our GBP Service