AI SEO: Getting Recommended by ChatGPT and Claude
The way people search is changing. Instead of Googling "real estate agent Bondi," they're asking AI assistants. If you're not showing up in those responses, you're becoming invisible.
"AI assistants don't show a list of 10 blue links. They give direct recommendations. If you're not being recommended, you're not in the conversation."
🤖 The AI Search Shift
of searches will involve AI by 2026
direct answer vs. 10 blue links
click-through if you're not mentioned
is the time to optimize
The AI Search Revolution
More and more buyers and sellers are starting their search by asking AI assistants questions like:
Questions People Ask AI:
"Who are the best real estate agents in [suburb]?"
"Can you recommend an agent who specializes in apartments?"
"What should I look for when choosing a selling agent?"
How AI Assistants Find Information
AI assistants like ChatGPT and Claude are trained on web content and can also search the web in real-time. They look for:
📚 Authoritative Content
Well-written, comprehensive information about your expertise and local market.
🔗 Structured Data
Clear information about who you are, what you do, where you operate (Schema markup).
⭐ Social Proof
Reviews, testimonials, and mentions across the web from real clients.
🔄 Consistency
The same information appearing across multiple trusted sources.
AI SEO vs Traditional SEO
Traditional SEO focuses on ranking in search results. AI SEO focuses on being the answer. The strategies overlap but aren't identical.
Traditional SEO:
- • Rank on page 1
- • Optimize for keywords
- • Get clicks from search results
- • Compete with 10 other links
AI SEO:
- • Be THE recommendation
- • Build entity recognition
- • Get mentioned directly
- • Win the entire answer
Optimizing for AI Recommendations
The 5-Step AI SEO Strategy:
Create Expert Content
Write comprehensive guides about your local market. Detailed analysis that demonstrates expertise, not just "the market is hot."
Build Your Entity
Consistent name across platforms, clear location association, Schema markup, and authoritative mentions.
Get Quality Mentions
Be quoted in local news, featured on real estate blogs, or mentioned on industry sites.
Aggregate Reviews
AI looks at review sentiment across platforms. Strong Google reviews, site testimonials, and rate-my-agent mentions.
Answer Questions Directly
Create FAQ content with clear Q&A format. AI loves content structured as questions and answers.
Suburb and Specialization Pages
When AI is asked about agents in a specific suburb, having dedicated pages for each area you service helps you get recommended:
Each Suburb Page Should Include:
- • Market statistics - Median prices, trends, days on market
- • Your recent sales - Properties you've sold in this area
- • Local insights - Schools, amenities, lifestyle factors
- • Your expertise - Why you know this suburb better than anyone
"AI search isn't coming - it's here. Every month, more people use AI assistants for their initial research. The agents who optimize for this now will have a significant advantage."
Common AI SEO Mistakes
Thin Content
Generic pages with no real expertise or local insight won't get recommended.
Inconsistent Information
Different names, addresses, or details across platforms confuses AI.
No Schema Markup
Without structured data, AI has to guess what your page is about.
Ignoring Reviews
Few or no reviews means no social proof for AI to reference.
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